SPY KIDS ARMAGEDDON: HYSKOR RUN

2024 EXECUTIVE PRODUCER | HEAD OF PRODUCTION, BUOY STUDIO

We partnered with Netflix, Director Robert Rodriguez and his son Racer to bring Spy Kids: Armageddon to Roblox as ‘Hyskor Run,’ launching the same day the film premiered. Inspired by the video game in the movie, this interactive adventure tasks players with saving the world alongside the Spy Kids. In the film, the heroes must beat Hyskor Run to thwart an evil game developer’s plot to control all the world’s technology. Now, fans can jump into that very game, collecting gadgets and unlocking secrets across a vivid 3D landscape. By seamlessly merging Hollywood storytelling with Roblox’s immersive platform, we extended the film’s narrative, fandom and gave families a hands-on taste of the Spy Kids universe. This day-and-date launch generated excitement for the movie’s premiere while demonstrating the power of transmedia experiences to deepen audience engagement.