JURASSIC WORLD: CHAOS THEORY

2024 EXECUTIVE PRODUCER | HEAD OF PRODUCTION, BUOY STUDIO

As part of Netflix’s Nextworld experience, Buoy engineered a fully immersive watch party for the premiere episode of the new Jurassic World series, Chaos Theory. For this screening, happening exclusively on Netflix’s Nextworld Roblox hub, we created an immersive theatre where fan’s avatars could experience the series along with their friends online, take images on a Raptor step-and-repeat, explore interactive set dressing around the theatre and watch the premiere episode with 3D effects that seamlessly emerged from the virtual screen.

The limited time experience invited fans on a ‘Raptor Quest’ to earn limited-edition UGC.combining cinematic visuals with real-time quest elements. Players witnessed raptors and other 3D effects erupting around them as they explored the area, collecting hidden Easter eggs to unlock a specially released in-game item.

By turning a straightforward screening into a multi-sensory adventure, this activation heightened the user experience, sparked word-of-mouth curiosity, and showcased the potential of blending linear content with interactive gaming. The result was an engaging journey that reinforced Nextworld’s unique position as both an entertainment hub and a social playground, drawing fans deeper into Netflix’s virtual universe.