BODY ARMOR - FIELD OF FAKE
2024 EXECUTIVE PRODUCER | HEAD OF PRODUCTION, BUOY STUDIO
For SuperBowl 2024 we teamed up with Bodyarmor and Full Contact to deliver a Super Bowl spectacle powered by our custom GenAI video, audio, and VFX pipeline - earning a spot among AdAge’s Top 5 AI Marketing Activations of 2024.
Bodyarmor challenged us to create an unforgettable brand moment that stood out on the industry’s biggest stage. Our team answered with a custom GenAI production pipeline - blending AI-driven video, audio generation, and cutting-edge VFX. The resulting campaign was a multi-layered, cinematic experience that captured fans’ attention with hyper-realistic visuals, immersive soundscapes, and a storyline that echoed Bodyarmor’s energetic brand ethos. From script to screen, every aspect was automated and fine-tuned through generative AI, letting us rapidly iterate for maximum impact allowing us to include more AI hallucinations than the current tech allowed. By combining technical prowess with a flair for spectacle, the activation not only resonated with Super Bowl audiences but also garnered praise from AdAge as one of the year’s most innovative AI marketing efforts.
