CANDY CRUSH: LEGENDARY CRUSHERS

2024 EXECUTIVE PRODUCER | HEAD OF PRODUCTION, BUOY STUDIO

To celebrate a decade of Candy Crush and 250 million monthly players, we brought Candy Crush to life in Battery Park with a GPS-based WebAR experience, turning devoted fans into towering ‘Candy Crush Legends’ - complete with custom statues, audio stories, and real-world rewards.

We honored Candy Crush Saga’s most dedicated community members by turning them into life-size digital statues across a candy-inspired path. We sourced a select group of core fans for interviews about what the game and community meant to them. As guests explored Battery Park, they accessed a full Candy Crush level, complete with player statues, via their mobile devices. The experience allowed fans to access the unique audio narratives of the Legendary Crushers and play Candy Crush directly on the AR figures. Each statue unlocked an in-game reward that players could redeem at our on-site “Legendary Crusher” booth, blending digital achievements with tangible treats. By weaving together location-based tech, interactive storytelling, and the game’s vibrant aesthetics, the celebration captured the essence of Candy Crush’s enduring appeal - both online and off.